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Online video clips vary considerably, in terms of quality. There are some which are of very high quality and some which seem to be of deplorably poor quality. To test the truthfulness of this statement, you only need to login to your YouTube account, and go through a wide variety of the video clips on that site, to see the huge variations that exist in quality. It turns out that there are several factors that influence the quality of online video clips.

The first factor that influences the quality of online video clips is the quality of equipment used in preparing the video clips. Here, we are looking at the cameras used, as well as the editing equipment that is used. All said and done, the resultant difference in quality is akin to the difference we see between a top website like Hilton.com/tmtp and any one of the beginner blogs that are available on the Internet.

The second factor that influences the quality of online video clips is the level of expertise in the people who prepare the clips. You need to appreciate that some of the online video clips are made by novices, whilst others are made experts: folks who have schooled at the likes of the New York Film Academy and other similar schools.

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At least three strategies can be used, to make money out of online video clips.

The first strategy that can be used to make money out of online video clips is the one where the video clips are posted on websites, and the websites are then enrolled for advertising. Actually, instead of setting up a website for this purpose from scratch, one can opt to use a system that is already established: like, say, YouTube. With a good number of YouTube videos that attract a good viewership, you can actually end up making quite a tidy amount of money through YouTube. So it is not something to be looked down upon.

The second strategy that can be used to make money out of online video clips is the one where the video clips are posted onto websites, and the people interested in viewing them are required to pay subscription fees. If the video clips are truly worthwhile, you’d soon be having people paying to watch them, and a good revenue stream would start coming in.

The third strategy that can be used to make money out of online video clips is the one where the video clips are posted onto websites, to create awareness about various issues — and the viewers are then asked to ‘donate’ money to fund the production of more such video clips. Again, if the video clips are truly good, and the ‘cause’ being highlighted is a truly worthwhile one, you may have well disposed people being inclined to donate.

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