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Factors That Determine the Ideal Length for Online Clips

How long should an online clip be? This is a question that comes up in forums where producers of online clips exchange ideas. The truth is that there is no one (single and universal) correct answer to the question as to how long an online clip should be. The ideal length for online clips varies: there are certain types of online clips that should, ideally, be long – and certain other types of online clips that should, ideally, be of modest length.

The ideal length for an online clip depends on the purpose that the clip is meant to serve. Thus, for instance, the ideal length for an online clip that is meant to educate will probably be different from the ideal length for an online clip that is meant to entertain.

The ideal length for an online clip also depends on the manner in which the clips is meant to be deployed. Thus, for instance, the ideal length for an online clip that is meant to be streamed online will be different from the ideal length for an online clip that is meant to be downloaded. That is, a clip to be downloaded (as opposed to being streamed) from a site such as WhatsApp. While a video that is meant to be streamed can be quite long (as long as the targeted users’ Internet speeds are good), one that is meant to be downloaded should be reasonably short (so that it doesn’t take too long to download).

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